"People Don't Buy What You Do. They Buy Why You Do It."

This is a great old TED Talk. I may have posted this before but it's definitely worth watching again. The title and the two quotes below are few of my favorites (thought there's loads of good avice in the entire thing). Take a break today and watch this.

The goal is not just to sell to people who need what you have. The goal is to sell to people who believe what you believe.The goal is not just to hire people who need a job, it's to hire people who believe what you believe.

The goal is not to just hire people who need a job.If you hire people just because they can do a job they'll work for your money. But if you hire people who believe what you believe, they work for you with blood, sweat, and tears.