There's gold in them links, Tobias. Gold I tell you. And I'll be goddamned if we don't get to them this week.

It's been a while. Which means there's going to be an onslaught of links. But all that means is that you all get tons of interesting stuff so why are you even complaining?

DEEP, DEEP WELLS
The Ad Contrarian's entire series about consumer behavior. Parts one, two, and three. It's an incredible well thought out jab in the eye of a lot of the current theories that drive advertising nonsense. It takes a while to read through all three pieces but I think it's definitely, definitely worth it.

DERRICKS

FRACKING

How to cut cheese.


Making of 'Music for Machines'